New Model Advice Firm sets the pace…

Alexander House FS, the very first cloud-based National IFA, is having a very good year for showcasing the firms’ technology capabilities and advisors' talents.

Recently presented ‘Chartered’ status, the gold-standard in the financial services advice industry awarded by the CII, the firm has been sweeping up in this year's Industry Awards as well.

Welcome to the future

London-based Alexander House Financial Services claim to be pioneers of an online approach to financial advice, eliminating the need for clients to have a physical meeting with their financial adviser.

The firm’s virtual approach was made clear when I spoke to Jane Hodges – the chief operating officer – on a Skype call to Hoi An, a city on Vietnam’s central coast, where she is based.