Launching Alexander House Financial Services (AHFPL)

AHFS Holding PLC, the parent company of Alexander House Financial Services Ltd (AHFSL), has launched a new subsidiary company called Alexander House Financial Planning Ltd (AHFPL), that is regulated under CAERUS Financial Limited. The business will operate with the same ethics and principles as AHFSL but expand to provide a full range of independent professional financial advice.

Campbell Macpherson: A simple vision to restore trust in financial advice

The gold standard of innovation occurs when a company looks to solve a core business issue by starting from the perspective of the customer; when it uses technology to reduce cost, reduce risk and deliver an improved customer experience; when it sets out to make its partners and customers successful; when it learns from past mistakes but also realises that not everything done before was wrong; and when it sets out to get the basics right (which of itself can be quite a differentiator).